What’s the one thing that can excite a business entrepreneur who has a new website? You’re right! Out of myriad things, it is getting bustling traffic. Getting traffic isn’t magic. It’s not Harry Potter-ish, where you pull a wand and attract your target users. It takes effort, and it takes good knowledge of Search Engine Optimization (SEO), which can help you rank higher on the Google search results page. Here’s the thing, SEO can help you boost ROI and benefit your business. How? Keep reading to learn more.
Why is SEO important?
SEO is where one uses various techniques to improve qualified traffic to web pages. It can help you transform and solve pressing challenges or reach the target audience.
Here are some exciting insights:
- SEO is a critical component of the digital marketing strategy for your B2B business. According to Gartner, 67.6% of organic online traffic clicks come from the first five organic results on the first search engine results page (SERP).
- (Source: https://www.gartner.com/en/digital-markets/insights/b2b-seo-strategy-tactics#:~:text=Search%20engine%20optimization%20(SEO)%20is,marketing%20strategy%20for%20B2B%20businesses.&text=Organic%20placement%20among%20those%20search,credibility%20and%20improves%20marketing%20outcomes.)
- CMOs spend around 59% on digital channels, including SEO and mobile marketing
- (Source: https://www.gartner.com/en/marketing/insights/articles/gartner-cmo-2020-2021-tech-digital-channels-withstand-budget-cuts)
It is critical for businesses to think of aptly investing in SEO. In most cases, your businesses experience incredible benefits. Let’s look at some of the key benefits.
Game-changing Benefits for Businesses
1. Boost Traffic
It’s simple, the higher your website ranks for relevant keywords, the greater your chances of getting more traffic. You’d be excited to know that the first Google search result for a keyword has a 28.5% click-through rate.
(Source: https://www.searchenginejournal.com/google-first-page-clicks/374516/#close)
In fact, the time you get to the tenth result, the CTR may have fallen to 2.5%.
What can you do?
Employ a great SEO strategy, which can get your page ranking high for various short and long-tail keywords. Ultimately, the more you show up, it’s logical the more people click through to your site.
2. Enhanced Visibility
Picture this! Your website ranks high. Yes, you’ve guessed it. It means that your brand is seen more by your potential customers. That’s what most business entrepreneurs want!
What can you do?
Employ great SEO tactics that can improve the visibility of your site.
For example:
- Identify additional long-tail keywords to target
- Optimize metadata on the existing pages
- Develop new content
- Improve technical SEO and more
3. Higher ROI than other marketing channels
It’s time to contemplate comparing outcomes of outbound leads (such as direct mail or print advertising) to SEO-generated leads. In fact, according to a study, the latter (SEO-generated) leads have a 14.6% close rate, while the former has around a 1.7% close rate. It clearly highlights that organic search can be the most profitable channel to use.
4. Greater credibility
When websites rank high in the search results, there is a perception that these are more trustworthy and credible.
According to a study, fewer than 1% of searchers end up clicking a result that’s on the second page.
(Source: https://backlinko.com/google-ctr-stats)
It’s evident that if you wish to be a credible brand in the eyes of your target audience, you must position yourself better. How? The one-word answer is SEO.
5. Outshine the competition
Most businesses actively invest in SEO to put some numbers around 63.6% businesses. So, it is evident that if you want to grow your business and be visible to potential users, you too must invest in SEO services. It may be challenging to know which SEO tactics to employ, so it is a great idea to reach out to a proficient SEO expert such as Cosmic Technologies. We can walk you through some winning SEO to increase visibility and help your business grow globally.
6. Measurable KPIs
Have you heard of the adage, “what you can’t measure…you cannot control!” In short, it is great to know about the volume of traffic for your existing business, so that you can set your organic search goals. The good news – SEO is highly measurable.
According to Gartner, you can set
objectives that focus on business performance outcomes
for example
- Delivering 5,000 additional conversions from organic search by the end of <year>.
- Boosting leads from organic search by 20% in the next three months.
The examples can help to set your business SEO objectives.
What can you do?
Use Google Analytics, where you can see the volume of traffic. Plus, you can leverage Google Search Console to see the precise keywords that are helping you drive traffic. The insights can be priceless to your Internet marketing team. The team can use the data and work on meeting your search goals.
Wrapping Up
SEO today isn’t an option! If you want your businesses to outshine the competition and weed out pressing issues, such as declining traffic. Plus, deal with depleting leads or sales. It is time you rethink and transform your business. For game-changing results, it may help to hire a professional SEO service provider, such as Cosmic Technologies. Let’s talk!