Successful small business owners know that it is critical to be successful online. Small business owners must craft a digital marketing strategy centered around customers. With suitable search engine optimization (SEO) tools, it is simple to implement the plan.
Consequently, one can look forward to conducting keyword research, analyzing competitors, tracking traffic, checking rankings, recognizing technical problems, and more. What tools should you choose for your small business? Keep reading! We’ve curated the top SEO tools that can be very useful for your small business. Let’s dive in!
Top SEO Tools for Small Businesses
1. Google Analytics
Google Analytics is a powerful and free website analytics tool. What do you need to do? It’s simple to install it on your website. Most often, the step-by-step process isn’t too complex.
Once installed, it is easy to see reports on various facets, which include:
- Website traffic
- Locations of website visitors
- Pages visitors visit
- How they convert into leads or sales depends.
The facets are critical to harness the power of Google Analytics and use it for your online and offline advertising.
2. Screaming Frog
Another excellent SEO tool is Screaming Frog. What’s distinct about the tool? One can look forward to the free SEO Spider tool. It can help quickly conduct a technical SEO audit of your business website. What do you need to do? Download the tool. Next, you can get started by keying in your website’s domain name and selecting the box to Crawl All Subdomains.
Voila! In a bit, you can get a detailed audit of all your web pages. It is easy to spot problems as you get insights on meta tags and error status codes. Now, you can relax, as you don’t need to audit your web pages manually.
The website crawler can boost onsite SEO. It can collect HTML from any webpage using CSS Path, XPath, and regex. Plus, it integrates with Google Analytics, Google Page Speed, and Page Speed Insights, giving you great insights.
3. SEMrush
If you are looking to boost your online visibility, you must explore this all-in-one tool suite, SEMrush. The tools and reports help business owners to:
- Uncover millions of keywords.
- Analyze the backlink profile.
- Find competitor promotion strategies.
- Get ideas for developing market share
- Optimize advertising speed—social ads Run SEO audit
You can start using the tool for free with limited functionality before choosing other plans (Pro, Guru, and Business). The SEMrush Business plan may be slightly expensive. However, it performs various functions, and it helps with tips to create SEO-friendly content. Moreover, you can intensify your content based on real-time metrics.
4. Ubersuggest
Yet another excellent SEO tool that can help you to start ranking high in Google is Ubersuggest. The tool can help you to:
- Get keyword insights.
- Generate new keyword ideas.
- Gain insights on your domain on-
- Traffic
- Top pages
- Content ideas
- Backlink data
Ubersuggest has a feature similar to Buzzsumo, but it is 100% free. What’s more, The SEO tool can help you improve and expand your marketing strategy. It allows you to get better plans to work for others. Plus, you can also see the monthly search volume and the level of competition.
5. Yoast SEO
It is easy to optimize your website with Yoast SEO, which is the most-used WordPress SEO plugin. It has millions of users, and it can help optimize content to meet the highest technical SEO standards.
So, how does the tool work? It can ensure that your site is:
- It avoids duplicate content with canonical URLs.
- It has a structured data implementation with a valid Schema.org schema.
What’s more, Yoast SEO is available in multiple languages. Plus, it lets Google, Pinterest, and other platforms know what your page is exactly about. It has complete control over your breadcrumbs. And, using the Zapier tool, you can automate the publishing flow. Moreover, Yoast SEO makes it easy to edit titles and meta descriptions.
Wrapping Up
You can find some exciting SEO tools, such as Google Search Console, Rang Ranger, Moz Local, WhiteSpark, and more. As a business owner, what you need to do, is to look at tools that are right for your business needs. “One-size-fits-all” does not apply. It is also great to look at trends and best practices. However, it makes sense to use tools that can help you implement your strategies. If you aren’t sure where to start, always get in touch with a proficient SEO expert who can guide you through the process. It will save you time, effort, and get game-changing results.
We have experience in getting incredible results for your clients with the best SEO tools. Talk to us.