SEO has many shades of both meaning and practice for organizations. So, what SEO means to you, can be different for your competitor. It may mean finding the most searched keywords, creating content based on the found keywords, and more. However, at the heart of SEO is to optimize it for the growth of your organization. Optimizing may be quite critical when you are an enterprise organization.
You will need a sustainable SEO strategy that can help you track rankings and stay at the top of Google for thousands of keywords. You are quite right to be concerned if your enterprise SEO is underperforming. Keep reading this blog—we will demystify the common reasons why enterprise organizations may not be performing as per expectations. You will also be able to curate a strategy that can boost SEO performance and ROI. Let’s dive in!
What is Enterprise SEO?
We must start with the basics. So, what does it mean? Well, when it comes to Enterprise SEO, it can refer to the size of an organization and the website.
Imagine a large website. Yes, you are right! Larger corporations with well-established brand recognition and a broader market share may own such sites. So, what happens with smaller brands that have large websites? Well, such brands can also benefit massively from their SEO strategy based on an enterprise perspective.
Here is a quick list of when you may need to consider an enterprise SEO strategy:
- Brand recognition: If a site has a well-established brand and is considered an industry authority.
- Wide reach: Sites that offer services to both national and international markets.
- large size: websites that have a greater number of landing pages. Plus, they may be owned by a larger organization or corporation.
Reasons for the Underperformance of Your Enterprise SEO
SEO isn’t magic! As business entrepreneurs, you need to understand the core strategies to make them work to achieve the desired results. So, if they aren’t producing the results, you need to get to the root of the problems and deal with them before it becomes critical.
We’ve curated some areas of concern based on Google’s ranking factors. With these facets, you can audit your enterprise website and come up with a sustainable SEO strategy.
1.Under-optimized landing page
When one visits a large website, there is an expectation of high-quality content on the landing pages. It is pertinent to pay attention to content relevance and quality. Why? It’s simple, to rank in search engines, your landing pages need to have high content scores.
What can you do?
- Add rich media, interactive components such as carousels, and good information architecture.
- Boost topical depth and consider investing in content optimization software.
- Boost information architecture.
2. Lack of conversion-optimized webpages
You can plan to invest more time and energy in boosting calls to action (CTAs) if your enterprise SEO content is earning your site new keyword rankings.
What can you do?
- Consider placing a chatbot to your site.
- Place sticky banners for mobile users.
- Simplify submission forms and remove unnecessary fields.
3. Site Architecture Issues
Imagine if the site structure is a mess! Well, it is right that it will affect the user experience (UX). It is pertinent that you improve the UX, and clearly communicate the hierarchy of your website to your potential users. You will need to improve your site architecture. Try and relook at the descriptive URL slugs and avoid page paths that are hugely nested. Plus, avoid hosting content on subdomains. A good
example is: “website.com/yourcategory/yourwebpage”
What can you do?
- Provide easy access to the most significant pages on your site through the navigation menu.
- Add breadcrumbs that can help search engines understand your site architecture.
4. Slow Enterprise-Level Website
What happens if you have a slow enterprise website? It’s a no-brainer! It will completely affect all enterprise SEO efforts.
What can you do?
- Check the server-side, for insufficient memory or CPU that can result in slow database lookups for content on the webpages.
- Look for under-optimized assets, such as images and videos that are taking time to load quickly. You can also try to thumbnail the assets to something that’s compressed or even use a CDN to reduce the load on your web server.
- On the client-side, use CSS in place of JavaScript wherever possible. Plus, considering bundling JS and CSS assets, which can be compressed bundles.
5. Lack of A/B Testing for Optimizations
Getting to the first page needs arduous efforts. One needs to pay attention to more nuance and granularity.
What can you do?
- Try SEO A/B testing with optimizations for page titles, internal links, meta descriptions, and more.
Wrapping Up
We don’t believe in a “one-size-fits-all” SEO strategy. Simply put, if your enterprise website is not performing as per set expectations, It is time you looked at your strategy, methods and fixed the root causes. When your efforts are more focused, you can easily increase site traffic, brand awareness, boost conversions, and ROI. The wins can be phenomenal.
If you aren’t too sure where to start, partner with a proficient enterprise solution provider such as Cosmic Technologies. We have helped many enterprise organizations with game-changing enterprise SEO strategies. Let’s talk.