Every business must have a high conversion rate to grow. Many businesses today are attracting an increasing amount of website traffic through digital marketing, but conversions are being lost in the process. Let’s discuss a few crucial issues that will improve your conversion rate. To increase conversions, you can change or add a lot of things. Setting business goals is the first step before beginning conversion optimization so that we can plan our conversion strategies accordingly.
1. Add Buttons for Action:
Many websites lack call-to-action buttons, such as
- Call Back Request
- Whatsapp Pings
- Chatbots
These call-to-action buttons will make it simple for visitors to engage. Every action button should be used occasionally to ensure that it is functioning properly.
2. A/B Testing:
Use A/B testing to compare the effectiveness of the two options you’ve set up for your landing page. A/B testing will help you to improve page quality & conversion rate
3. Set up a sales funnel
These days, many businesses are killing their conversion rates due to overly aggressive conversion strategies. Many people just browse without any immediate need, but if you make them sign up and verify their OTP using mobile traffic, they won’t engage as quickly and might even leave your website. You can configure the sales funnel here.
a. You can let them know about your goods or services.
b. Good features and a unique selling proposition should draw attention.
c. Give them appealing offers to engage them
d. Surprise them and give them more than a commitment.
e. Convert & retain
4. Deal with the negative comments and reviews
Even though everyone is aware that many negative reviews are fake, many businesses choose to ignore them, which causes them to lose customers. Keep track of every review of your company, and respond to every problem with the appropriate justification or answers. More than 52% of consumers make their purchasing decisions based on reviews, according to a recent survey.
5. Increase Trust
Consider personal branding if you run a small business. Include your profile on your website with a brief introductory video to increase trust.
Increase trust by including case studies, client testimonials, awards, and accomplishments. What is purchased is greatly influenced by real-life event-based stories. People frequently match their purchasing requirements with your case studies, reviews, etc., which increases brand trust.
6. Make buying from you simple or easy
Make the purchasing process simple and straightforward.
- Informing your customers about the next steps after a purchase
- Don’t overwhelm them with choices that might confuse them.
- Avoid requesting pointless details.
- Sensitive fields should be optional.
- Offer to buy them immediately
- Offer a range of payment methods, including Google Pay, Phone Pay, NEFT, and online banking
They can buy it without the hassle and be satisfied thanks to the aforementioned factors.
7. Regularly offer new products
Nowadays, everyone is pressured to purchase something at every festival. Many people are aware of the festival offers or remember to make offers during each festival season.
Deals may be appealing
- Promotional discounts (20% OFF, 50% OFF)
- Buy one, get one free gift offers
- Offerings of services (free installations, free dental exams, and free skincare consultations)
- Camping (Camp for Free Health Checkups) etc.
8. Provide a service or product that is competitive.
Everyone has a habit of comparing your product or service to others, so make it competitive or provide a good reason for it. The buyer should be confident in and ecstatic about the product you sold. Keep in mind the criteria by which customers can evaluate what you offered in comparison to others and justify it.
9. Create a Message
Create a compelling message for each purchase to inspire pride in your customer. Any social cause is acceptable.
- We intend to plant 1000 trees this year.
- We avoid using plastic.
- We support undereducated kids.
10. Long-Term Commitment
A brand cannot be developed through one-time purchases. You must stay in touch with your customers on all occasions through a variety of events.
- Offer them a good discount and birthday/anniversary wishes.
- If at all possible, send them branded gifts to celebrate the holiday.
- Receive customer feedback on your goods or services and promise to make improvements.
- Use newsletters or other effective methods to inform them of your new goods or services.