The web of the internet gets more intricate and complex by the day. And when Internet giant Google decides to spice things up, we must either adapt or perish. Touted as the next big Google update after Panda, which penalized websites for poor content. This new update, dubbed the “Helpful Content Update,” will take it further by weeding out content primarily written for SEO or Google ranking.
Not only that, it will reward sites with original content beneficial to their users. The only catch is that the content must deliver authentic and meaningful information and, most importantly, meet users’ search intent.
If you have a website, may it be a business, an individual, or a personal blog, and you want to stay ahead of Google, Then, we have some helpful content for you so that your site doesn’t fall behind!
What is Google’s intent in doing this?
Let’s just cut down to the chase. This update is intended to help users find the most useful and relevant content on the internet.
In recent years, due to the advent of SEO and artificial intelligence content software, we have seen a tremendous rise in the use of keyword phrases in developing content. This type of content was mainly created to game Google to give better search visibility.
The ‘helpful content update’ aims to fix this with more helpful, unique content created by the people for the people in search engine result pages (SERP’s).
To give users more relevant, timely, and relevant content, Google is modifying its search engine algorithm in order to provide better results to users. In short, in order to rank well in search results, your content must be of the highest quality.
How does it affect you and every website?
Since Google’s goal with the new algorithm is to ensure users find what they’re looking for when they use Google Search.
Every website must make sure, if they already haven’t, to have original content that gives valuable information to the user. Because of this, now it is necessary for every website to have unique content that is created for a specific audience. Not only must the content feature some level of expertise, but it also should not be stating the obvious. Basically, content-based experiential knowledge will get more visibility now.
Websites that have trustworthy and credible content will get rewarded, while those that lack it will be affected. Also, websites should now make sure that they meet the wants and needs of the searcher and their intent.
Cosmic Case Study: Our Client Experience
Cosmic has been a leading web design company in Pune for the past 20+ years. Over the years, we have built and launched many websites in different industry verticals.
A few years ago, we launched a travel website that gave in-depth information about a wide array of travel destinations in and around Pune. The site was getting more than 2000+ unique visitors daily and was generating revenue thanks to Google Adsense.
Then one day, a random guy duplicated this site. He copied all of our client’s content and even plagiarized all of their photos, videos, and recommendations. This unethical approach affected our client’s website traffic and revenue.
But, when Google’s Panda update hit, it completely revolutionized the marketplace. It banned and penalized websites that were using plagiarized content. This gave protection to sites that created original content. Our client benefited from Google’s update.
So, if your website has helpful and original content devoid of AI interference, you need not worry. But if you have such plagiarized content, even in parts and pieces, your website may face Google’s brunt.
5 tips to boost your website’s content :
Websites that have real content and are clear and easy to navigate will be rewarded by Google. So, remember these five tips to ensure the success of your website:
- Make sure all the links on the website work properly.
- Create a mobile-friendly website, optimized for different devices.
- Make an intriguing copy with original content.
- Multimedia content is in demand, and your website must include it.
- Limit bounce rates with proper web hosting services.
Conclusion :
Google will implement the Helpful Content Update” update gradually over the next few weeks. This may entirely change how the Google algorithm works so as to identify and surface more helpful content. So, if you want to rank higher in search results, you must ensure your content is helpful and informative, as well as of the highest quality.
Hire a professional SEO consultant if you don’t have the time or expertise to figure it out yourself. You can actually take advantage of this update to deliver unique content that will appeal to your target audience. Not only Google, but your potential customers will also reward you for this welcome change. An expert digital agency like Cosmic can help you create quality content so that you maintain or improve your Google ranking.
Cosmic is leading;
Website development company
SEO service provider
Digital Marketing Agency