Mere presence on the web is not enough. To increase your business online it should be properly marketed using the internet itself. Our internet marketing strategies help in improving the website rank on various search engines like Google, MSN, yahoo, bing, ASK and so many other. Good web promotion helps increase your web visibility which results in more number of hits & enquiries and better business prospects. Internet marketing – an intricate process proves fruitful when handled by skilled SMO company and we are one of such company with sector specific experience.
Page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. In on-page optimization these factors are controlled by the content and coding of the site. On-page optimization includes actual HTML code, meta tags, keyword placement and keyword density. In off-page optimization these factors are not controlled by the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
SEO Analytics can be used for naturally improving your website’s visibility on various search engines using certain tools. It allows you to monitor the performance of the website, the results of which can be used to make the necessary changes to increase the visitors to the website.
Social Media PR involves appointing a reputed company who works on behalf of client’s social media to build healthy relationships with their customers. It includes listening to what customers are saying, understanding the conversations that are happening and engage with them in the right way. Timely & appropriate response to customer’s feedback or comments on social media is crucial while handling social media channels and building brands. Cosmic effectively works on this for their client’s knowing the need of time..
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touch-points.
Social media monitoring is a monitoring of social media channels for information like blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic. Social media monitoring allows users to find insights into a brand’s overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crisis. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
With the advent of internet technologies, Online Reputation management has become an important function in an organization. It is the practice of monitoring the reputation of an individual or brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it. Google search results are the primary target of reputation management efforts.
The Pay Per Click marketing and Pay Per Click campaign allows web site owners the opportunity to buy their way to better positions on search results pages. Pay per click marketing on search engines and other websites allows you to choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. The pay per click market in India is growing fast with Google, Yahoo and Rediff. Cosmic offers these customized Pay Per Click campaigns for its clients in India and abroad along with the services of Search engine optimization, SEO.
Any digital marketing strategy has to be continuously refined and changed as per the need of time to maintain the status quo of any website. Cosmic has a strong support and maintenance team. Digital marketing maintenance could mean changing the strategies according to new trends. Support plays a major role in successful digital marketing of the website.