Blog! Or in other words, we can say, digital diary of our thoughts! It is the best way to express your emotions or views digitally in today’s world.
Gone are the days when we used to write our personal diary for expressing our thoughts. Blogging is no more dependent on paper and pen. Now it’s a time to share your opinions publically by writing a blog. Blogs not only represent your online identity but also assists you in growing your business digitally!
“B2B marketers that use blogs receive 67% more leads than those that do not”
So let’s take a look at some of the tricks via which you increase your sales by blogging:
1. Bring your target audience to your website via blog!
For all companies, whether big or small, the ultimate aim is to increase their brand’s visibility and popularity online! So what you do for that? Start writing a blog for your company! You can appeal to the interests of your ideal customers, while introducing them to your company, products or services.
2. Blogging allows you to include calls-to-action that convert into sales.
Now how you use the traffic that you gained through your blogs? Simple. Showcase calls-to-action that sends visitors of your blog to a landing page, services you offer or any other page that you want to bring to their notice.
You can include the call-of-action buttons or links anywhere on your post whether in middle, top or end, it doesn’t matter.
3. Blogging and SEO – best peers of each other
When we think of increasing our Google ranking, then the first thing that we take care of is that of keywords and the content.
Both keywords and the content can be used in best possible way via blog!
Google favors the sites that include its favorite keywords and the fresh content and blog can provide you both!
4. Blogging gives you the chance to build a community.
Community seems like a catchword in marketing these days. It also seems like the ideal – connecting one-on-one with customers, getting them continuously excited about what you do. If you’re not sure how a blog does that, the key is in the interaction.